As the world's largest ice cream market in China Yili sales ranks first

Recently, the famous British market research company Mintel (Mintel) company a market survey report released by the China's first super America as the world's largest ice cream market, Chinese ice cream sales totaled $2014 in 11.4 billion, equivalent to nearly a quarter of the world's total sales. And is particularly noteworthy is that the Chinese ice cream brand sales rankings, yili to continue the no.1 sales crown, not only become the best ice cream really sell brand in China.

Per capita consumption is far lower than the American Chinese ice cream market vast space

Even from the total amount, China overtook the us as the world's largest ice cream consumer. But from the perspective of per capita, in fact, the United States is still more than four times that of China's per capita, from this perspective, Chinese ice cream market there is still a vast space.

Angus is expected, the company in 2015 will amount to 6.3 billion litres of ice cream consumption in China, sales of $12.54 billion, the United States is expected to be $11.4 billion, will further widen the gap between China and the United States.

At the same time, as the research analyst at mintel global food AlexBeckett puts it, "the Chinese ice cream consumption increase is mainly thanks to the Chinese income increase". The rise of the middle class, but also for the development of Chinese ice cream market has brought the new opportunity.

According to the report, China's middle class interest in organic ice cream is gradually promoted, more than sixty percent of China's middle class has bought vegetables taste of ice cream. This show, represented by organic ice cream in the high-end products, will become an important new growth point of ice cream market expansion.

As a matter of fact, the products are sold in the market, the high grade product has also been a sustained rise, this also means that the Chinese ice cream product already from highlighting, towards the brand and quality as the main means of competition the refinement phase.

Power is based on consumer demand yili in high-end products

The wind has come, the market leader often has the keen insight.

In march, yili officially released its new high-end products - "zhen thin" series of ice cream products, in order to "gourmet ingredients, delicious now, quality guarantee" three core as a selling point, further sounded the horn of the sword refers to the high-end market.

And the product, is actually the Erie in-depth insight into the market, accurate research consumers ice cream, an important achievement of new consumer demand. At the same time, it is also the Erie for 22 consecutive years ranked the secret of morality in Chinese ice cream market industry.

It is understood that in class ice milk product market more subdivided under the background of consumer demand, the future will gradually lead to more series products high-end market development, truly achieve yili high quality brand image.

The personage inside course of study introduces, over the years, yili based on actual demand, supported by the global innovation network, gradually built the qiao le, yili pastures, ice factory, zhen dilute diversification and possess distinctive features such as ice cream brands, has accumulated more than 1000 kinds of listed products, covered a major share of the Chinese cold drink market.