The moon cake market will taking low-end consumer line this year

Near the Mid-Autumn festival, all kinds of moon cakes are concentrated. How about the price of moon cakes this year? What about the quality? Recently, the Chinese baked goods sugar products industry association released, moon cakes this year is given priority to with the low price, gift box market will increase. Released at the same time, the national food quality inspection center for the year 104 sampling inspection report shows that the moon cake, 97.1% of the moon cakes.

Prices for basic flat with last year

Age "elegance" and "fragrant sweet month day"... One by one the moon cake gift box, line, and constantly have customer asked. Suzhou street in rice fragrant village shop, more than 20 mooncakes on an enter a door in a prominent position. The clerk said, new launched 28 this year moon cake gift box. Of between $100 and $100 gift box reached 16, 100 yuan of the following six, both together accounted for 80%. In Jin Fengcheng auspicious academy of agricultural sciences' shop, while the moon cake is not listed, but from the point of brochures, 16 in the gift box, only one on "fashion" is 219 yuan, other all below 200 yuan.

"According to the habit of now most moon cakes packaging boxes, moon cake price this year will remain in the low price." Baked goods sugar products industry association, chairman of the China Zhu Nianlin introduction, moon cake appeared declining industry over the past two years, the vast majority of enterprises to its own product structure optimization and adjustment, prices tend to be more popular. In addition, consumers also gradually return to rational, even if the present relatives and friends also tend to buy the gift box of between 100 yuan to 200 yuan.

Sampling the mooncake 97.1% qualified

On the opening ceremony of the 2015 Chinese moon cake festival held recently, the relevant person in charge of national food quality supervision and inspection center also released this year moon cake quality spot check result.

Results showed that 104 enterprises produce 104 kinds of moon cakes have 101 kinds of qualified, percent of pass is 97.1%.

Inspection found that the two colonies of the cakes species, accounting for 1.92% of the total inspection; A moon cake coliform group, 0.96% of the total number of inspection. The controller introduces, the species of the colony and fecal coliform is regulations on hygienic standards of microbial indicators, which indicates the product contaminated degree in the process of production and safety.

Growth is a bulk order

"Related department staff holiday welfare policies involved in the objective interpretation and a new method of operation, moon cakes a bulk order this year is expected to increase." Zhu Nianlin disclosed.

The relevant person in charge of Beijing like holiland also told reporters, from the point of the current situation, although a bulk order has increased, but still accounted for a small, mainly is likely to be concentrated in the retail market in the late sales.

According to the Chinese baked goods sugar products industry association forecast, this year the moon cake market sales period will be ahead of time, the overall sales recovered, the industry sales are expected to grow by about 10%.

Analysis from the present situation of each sales outlets, contracted practical carton and tin box became the main packaging. In respect of varieties, mooncakes Beijing type, su shi, the local characteristics such as varieties of sales will continue to rise, but the traditional products and the taste is still the mainstream consumption. "Traditional five kernel, the fruit, bean paste, jujube paste, and with lotus-paste moon cakes will still occupy the leading position." Zhu Nianlin said.