The food industry a new consumption trend

You need to know the three groups of Numbers: according to Nielsen recently released report on the global health diet, 44% of Chinese consumers consider themselves overweight, 49% of people are now working to control weight, 75% of those surveyed by changing diet weight control.

Consumers concerned about the health, for the various category of fast moving consumer goods provides an excellent development opportunity. The following, Nielsen summarizes the market consumption trend of each category, consumers more preference also show a healthy eating healthy living environment in recent years of a new round of consumption concept.

Preference: "nutrition + interest" let 80 after their parents pay for children's health products

Data show that in China, children under the age of 14 more than 2.23 million people, the children's market potential. And, more importantly, as more and more after entering 80 parents - they are willing to invest for children - this will be largely driven by the continuous growth of the child health market.

Dairy products, for example, according to Nielsen retail data monitoring, according to child liquid milk, yogurt yogurt drinks and children of children in the market accounted for 20%, 25% and 3%, the size of the market for 12 billion yuan, 7 billion yuan and 5 billion yuan, grew, respectively, of 8%, 12% and 19%, maintained a strong momentum of growth.

Preferences. 2: an ageing society has huge potential of senile nutrition market

According to Nielsen according to "the Chinese old people what the most important" survey found that a healthy life is particularly important for them, one of the first one is "keep health of body and mind" (84%), "healthy diet" (57%), the third, second only to "with his family" (60%).

Nielsen found that in the city at all levels, the importance of old milk powder for the milk powder market in successive years. And liquid milk while only 0.3% of the liquid milk market share, the size is 167 million yuan, but growth at an alarming 652%, there is still a huge development space in front of the market is saturated.

Preference 3: all natural, no add the bestselling product become the consumer market

In nelson, a global survey this year, nearly sixty percent (58%) of respondents from China said "no artificial colours" is very important for they choose food, believes that "all natural" and "no artificial flavor" is very important also, respectively accounted for 54%. For non-gmo food (53%) and organic food (45%) preferred consumer also represents a percentage, compared with the global average, China's consumer demands for healthy consumption is at the forefront, of course.

Preference 4: low fat diet low salt multifarious health food

Research shows that nearly forty percent of Chinese respondents favored the retail products of low salt, low sodium, there are about 35% of Chinese respondents valued in sugar, sugar-free and low fat products.

Chewing gum market, for example, although the sugary gum for the category of the overall market contribution still around seventy percent, but the sugar-free gum is catch up by more than 20% annual growth speed.

Low sugar carbonated beverage market performance, this may be related to Chinese consumers tend to drink 100% fruit juice, water and tea and other beverages category.

Preference five: high protein products or will "catch the beauty"

Chinese consumers have already begun in their daily lives more and more attention to the intake of protein food, vegetable protein drinks and protein powder is more popular, Nielsen retail monitoring data show that plant protein beverage category sales growth rate rising in recent years, almost as much as 40%, leading including herbal beverage, fruit juice, water, tea, carbonated drinks, beverage category.

Preference of six: the concept of health snacks makes consumer favorite

In order to meet the needs of consumers want to enjoy delicious health, snack brand into more categories, including flat plate of salad vegetables, healthy milk chocolate, chewing gum JianChi, more delicate taste more chocolate biscuit, nuts, and so on. In today's health concept is popular, the innovation of the brand in the keep snacks should enjoy, pleasure and delicious at the same time, also fully embodies the new concept.